Y100 Miami & The South Beach Dance Party

Okay, Y100 Miami made a really smart move back in February when they launched the South Beach Dance Party. Dance music had been off the radio since 2005 when Party 93.1 went off the air and there really was no place for the average listener to hear any type of dance music. Well, the party was back in full force... at least for a while. Cool dance mixes, remixes of top 40 songs, interviews with past and present dance artists (Cascada, Lucas Prata, Deborah Gibson, Will To Power, Cover Girls, Expose and more), and all hosted by South Florida radio celebrity MarkyG. The show kicked off in February and was going strong... kicking ass! What a great idea!

So what happened? Dave Ross, Clear Channel regional VP left. Y100 Program Director Rob Roberts was terminated. They were the smart guys who saw the need for the show in South Florida and really across the country. Dance music, although popular really doesn't have enough following at least in the US, to warrant an entire radio station devoted to it (satellite radio excluded), so a 3 hour weekly show, with really cool segments fit the bill perfectly!

Well, the new management guys showed up and just cancelled the show, without ever even hearing it or looking at the ratings! Well guess what? The arbitron winter book came out and wow! South Beach Dance Party was through the roof! Y100 was #1 on Sunday nights! The entire 5 weeks the South Beach Dance Party was on the air, Y100 was receiving the highest ratings it ever had!

So where's the logic? Where's the sense of it all? Why take off your highest rated show on the station? Oh yeah, and what about the listeners? Do they even care about them? Apparently not. They always say, "it's all about the ratings." Well the ratings came in at #1. How much higher does one have to go. Why is the South Beach Dance Party still off the air? Check it out: www.southbeachdanceparty.com